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Work Experience

Oct 2022 - Dec 2023

Graphics Coordinator

Association Revenue Partners

  • Coordinated and managed digital ad campaigns across multiple departments using Salesforce and Microsoft programs, resulting in a 15% increase in on-time project deliveries.

  • Assisted creative managers by resizing, editing, and creating content using Adobe Suite, reducing workload by 20%.

  • Developed and documented new processes for this position, while training new employees

  • Maintained a client satisfaction rate of 90% through consistent communication, timely content delivery, and personable interactions.

Dec 2020 – Oct 2021

Creative Manager

Performance Technology Group

  • Led the development of trade show content (websites, email ads, brochures, videos) that improved brand visibility by 30%.

  • Managed trade show operations from planning to execution across 6 states, ensuring 100% successful event coordination while increasing lead generation from trade shows by 10%.

  • Re-designed and created a new company website, leading to a 10% increase in user engagement and 5% boost in conversion rates.

  • Produced eye-catching videos and graphics using Adobe Suite, Davinci Resolve, and Canva, contributing to a 15% increase in client engagement.

Oct 2019 – Dec 2019

Podcast Editor

Pop Culture Passionistas

  • Edited and polished pre-recorded interviews for the Pop Culture Passionista Podcast using Adobe Audition, resulting in a 20% reduction in post-production time.

  • Provided logistical support for the Rose Queen interview at the Rose Bowl, ensuring seamless setup and execution with zero technical issues.

  • Manage dsubscription box assembly and feedback, achieving 95% on-time delivery for all subscribers.

Education

IUPUI Media Arts and Science | Bachelor's Degree

  • Selected for an exclusive media program at The Media School, IU Bloomington, was one of only two students chosen from IUPUI.

  • Gained industry insights from professionals in Los Angeles during the semester-long program.

  • Extensive customer service and new employee training experience along with digital media experience.

Skills and Certifications

  • Adobe Suite

  • Canva

  • DaVinci Resolve

  • Google Analytics

  • Hootsuite

  • HubSpot

  • Mailchimp

  • Microsoft Office

  • Monday.com

  • Procreate

  • Trello

  • Typing Skills= 60 WPM

  • Wix

  • WordPress

  • Setting the Foundation for Digital Advertising Strategy

  • Getting Started With Journey-Based Advertising

  • How to Strategize and Plan Your Paid Media Campaigns

  • How to Use Targeted Advertising

  • Mastering the Art of Ad Copy, Creative, and Conversion

  • Introduction to Social Media Advertising

  • Introduction to Paid Search Advertising

  • Advanced Google Ads Strategies

  • What is Programmatic Advertising and How Does It Work?

  • How to Monitor and Report on Ad Performance

  • Getting Started With Email in HubSpot

  • Mapping Your Email Marketing Strategy Through HubSpot Campaigns

  • Creating and Managing Your Email Marketing Contacts and Segments in HubSpot

  • Engaging Your Email Deliverability in HubSpot

  • Creating Impactful Emails in HubSpot

  • Personalizing Your Email Marketing in HubSpot

  • Automating Your Email Marketing in HubSpot

  • Using HubSpot’s Collaboration Sidebar to Increase Effectiveness

  • Testing and Analyzing Your Emails in HubSpot

  • Email Marketing On The Go: HubSpot Mobile Email

  • Setup a Google Analytics 4 property for a website or an app

  • Collect the data you need for your business and use the various reporting tools and features

  • Recognize key measurement features that can show the effectiveness of your online marketing efforts

  • SEO Basics

  • On Page and Technical SEO

  • Keyword Research for SEO

  • Link Building for SEO: Scaling Your Backlink Strategy

  • Optimizing Your Website for Rich Results

  • SEO Reporting

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